When researching a car dealer that sells Volkswagen, not many people type the name of a local dealership into their browser. Instead of searching for a dealer by name, most people type the products they are looking for into a search bar. For example, someone who wants a new VW Jetta, is not going to query the search engines for the name of dealership. Their search will target the keywords; VW, Chicago, Jetta, or any combination of the phrase. By creating a website for www.VWJettaChicagoIL.com, an Illinois car dealer can attract the attention of buyers who are searching the Internet specifically for a new Jetta.
Web Addresses Target Specific Keywords
Drivers are in the habit of surfing the Internet to look for the exact vehicle they will buy. A Search of the dealer’s inventory allows a buyer to find the exact vehicle they want with the options and features that fit their driving needs. It is easy for a buyer to find what they want, if they know where to look to find a new cars dealer’s website, but without knowing the name of the dealer’s franchise, searching the Internet can be a challenge. To help attract the attention of their target audience, some dealers are using keywords to build a secondary web presence.
Consumers Look for Local Retailers
Marketing experts who are affiliated with local car dealers across the country are making it easier for consumers to find new cars in their community. By setting up an additional website that has a URL, web address, or domain name directly associated with the keywords that a person is typing into their web browser, a car dealer in Chicago can attract the attention of consumers who are looking for a particular make and model of vehicle in the city where they live.
A Search Engine Advantage
Car sales are very competitive, which is why dealerships want to put people behind the wheel of a new car before they run off to a competitor’s lot. Closing a deal before a person every sets foot inside a showroom is how Internet marketing is generating sales for dealerships that are turning the search engines to their advantage.
Car Buyers Use Search Engines
The creation of a website that is specific to a series of keywords allows enterprising marketing teams to drive traffic from the internet to a car dealer’s lot. The result of a web search that delivers the URL, www.VWJettaChicagoIL.com to the screen of someone who is looking for a new Volkswagen in Chicago, helps to deliver traffic from the web to the showroom. An interested car buyer who is looking for a new Jetta online can use on set of keywords to locate their next car.